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Marketing executives agree that it's time to convert social media from its experimental, ad hoc status to a formal member of the marketing communications mix. But where and how do you start?
Table of Contents
- What Are the Biggest Challenges?
- What Are the Implications?
Background and Context
- By Way of Review, What Is a Marketing Communications Strategy?
- Where Does Social Media Fit?
- Stage 1: Establish a Listening Post
- Stage 2: Join the Conversation
- Stage 3: Measure