Magic Quadrant for CRM Multichannel Campaign Management



Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online


IBM-Unica, SAS, Teradata-Aprimo and Oracle are Leaders in the multichannel campaign management market. All the vendors in this Magic Quadrant offer social and/or mobile options. The Niche Players that continue to be in high demand offer software as a service, and focus on specific areas of MCCM.

Table of Contents

  • What You Need to Know
  • Magic Quadrant
    • Market Overview
      • Market Definition/Description
    • Inclusion and Exclusion Criteria
      • Added
      • Dropped
    • Evaluation Criteria
      • Ability to Execute
      • Completeness of Vision
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players
    • Vendor Strengths and Cautions
      • Alterian
      • Eloqua
      • IBM-Unica
      • Marketo
      • Microsoft Dynamics CRM
      • Neolane
      • Oracle (Siebel)
      • Pitney Bowes
      • Responsys
      • RightNow
      • smartFOCUS
      • SAP
      • SAS
      • Teradata-Aprimo
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access





Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more