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Gartner surveyed 6,295 consumers in 11 countries about their use of social media, looking at which sites they use, their frequency of use and their level of engagement.
Table of Contents
Overview of the Results
Social Media Usage
- Top-Level Trends in the Use of Social Sites
- A Broader Picture of Social Media Usage
- The Global Popularity of Different Types of Social Media
- Portable Social Media Trends
The Depth of Consumer Engagement
- How Many Contacts in Your Network?
- Do You Check Your Social Alerts As They Come In?
- What Our Respondents Are Doing With Their Social Media
Long-Term Enthusiasm for Social Sites
- Reasons for Declining Enthusiasm
- Overview of the Results