User Survey Analysis: Trends in Consumers' Use of Social Media

G00213348

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Summary

Gartner surveyed 6,295 consumers in 11 countries about their use of social media, looking at which sites they use, their frequency of use and their level of engagement.

Table of Contents

  • Survey Objective
  • Data Insights
    • Overview of the Results
    • Social Media Usage
      • Top-Level Trends in the Use of Social Sites
      • A Broader Picture of Social Media Usage
      • The Global Popularity of Different Types of Social Media
      • Portable Social Media Trends
    • The Depth of Consumer Engagement
      • How Many Contacts in Your Network?
      • Do You Check Your Social Alerts As They Come In?
    • Usage Patterns
      • What Our Respondents Are Doing With Their Social Media
    • Long-Term Enthusiasm for Social Sites
      • Summary
      • Reasons for Declining Enthusiasm
  • Methodology
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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