Social Experience Design Is Becoming a New Imperative



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The online experience has become increasingly social. To profit from this industrywide transformation, organizations need to understand the principles of social experience design.

Table of Contents

  • Analysis
    • What You Need to Know
    • SXD Helps Implement an Organization’s Social Strategy
    • Historical Context of the Social Web
    • Key Design Elements for Social Experiences
    • Social Objects: Reducing the Friction in Social Connections
    • Social Logic: Rules for Social Interaction Result in Social Architecture
    • Social Experience Design Can Deliver Competitive Advantage
    • Some Social Sites Add Game Dynamics
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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