Applying Pace Layers to Marketing Processes and Applications

G00213629

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Summary

A number of marketing applications support integrated marketing. By applying a Pace-Layered Application Strategy to marketing technology investments, companies can demystify the selection, implementation and re-evaluation of marketing applications.

Table of Contents

  • Analysis
    • IMM, the Marketing Ecosystem and Marketing Processes
      • The Marketing Ecosystem
      • Closing the Loop: Three Main Types of Marketing Processes
      • IMM Platform
    • What Is Pace Layering?
      • Applying Pace Laying to Marketing
    • Applying Connective Tissue to IMM
      • Enterprise Information Management (EIM) and Analytics
      • Business Process Management
      • Application Architecture and Process Integration
    • Applying Pace Layers to Marketing Applications: B2C
    • Applying Pace Layers to Marketing Applications: B2B
    • Applying Pace Layers to Marketing Applications: B2B2C and B2B2B
    • Determining Pace Layers for Marketing Applications
      • Systems of Innovation
      • Systems of Differentiation
      • Systems of Record
    • Recommendations for Integrated Marketing Pace Layers
      • Systems of Innovation
      • Systems of Differentiation
      • Systems of Record
    • Sorting Components: IMM
  • Recommended Reading
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