Hype Cycle for Retail Technologies, 2011



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Delivering a multichannel retailing strategy continues to be at the top of retailers' business agendas. To prioritize investments for multichannel growth, retailers should take their lead from what their customers want from the overall shopping process.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Social Coupons
      • Augmented Reality Applications
      • F-Commerce
      • Social Media Analytics for Retail
      • Multichannel Merchandise Planning
      • Real-Time Store-Monitoring Platform
      • E-Paper Signage
      • Multichannel Feedback Management
    • At the Peak
      • Multichannel Retail Enterprise Content Management
      • Real-Time Customer Offer Engines
      • Retail Mobile Commerce (Transactional)
      • Social Software for Retail Employee Collaboration
      • Integrated Demand and Replenishment Planning
      • Mobile Coupons
      • Multichannel Loyalty
      • Retail Real Estate Portfolio Management
      • Retail Mobile Websites and Applications — Nontransactional
      • Biometrics for Time and Attendance
      • Public Social Networks in Retail
      • Microblogging for Retailers
      • Next-Generation Retail OSs for POS
      • Retail Mobile Phone Payment
      • Store Replenishment Optimization
    • Sliding Into the Trough
      • Web Experience Analytics
      • Multichannel Order Fulfillment
      • Multichannel Order Management
      • Video and Rich Media for E-Commerce
      • Java-Based POS Software
      • Online Product Recommendation Engines
      • Master Data Management for Retail
      • Time and Labor Optimization
      • In-Store Self-Service: Customer-Facing Applications
      • RFID (Item)
      • Contactless Payments
      • Customer-Centric Merchandising
      • Retail Biometric Payments
      • Retail Digital Signage
      • Store Task Management
      • E-Coupons
      • LCD-Based ESLs
      • Merchandise and Category Optimization
    • Climbing the Slope
      • Store-Based E-Recruitment
      • Community Reviews
      • Unified Price, Promotion and Markdown Optimization
      • Mobile POS
      • Self-Check-Out
    • Entering the Plateau
      • In-Store Applications: Employee-Facing
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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