Applying Pace Layering to E-Commerce Processes and Applications

G00213791

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Summary

Use Gartner's Pace-Layered Application Strategy to continually assess your organization's e-commerce capabilities, investments and strategies. Because the model is flexible, it is particularly adaptable to changes in the e-commerce market and the technological advances that drive user expectations.

Table of Contents

  • Analysis
    • Introduction: The Scope of E-Commerce
      • Context-Aware Mobile Applications Spark E-Commerce Evolution
    • What Is Pace Layering?
    • What Is Connective Tissue?
    • E-Commerce Applications
      • Basic E-Commerce Components
      • Web Customer Experience
      • Marketing
      • Sales
      • Service
      • Mobile
      • Social CRM
    • Classifying E-Commerce Applications to the Right Pace Layer
      • Questions to Identify of Systems of Innovation
      • Questions to Identify Systems of Differentiation
      • Questions to Identify Systems of Record
    • Applying Pace Layering to E-Commerce
      • Retail Industry (B2C)
      • Publishing Industry (B2B) — Current and Future
    • Recommendations for E-Commerce Pace Layers
      • Guidance for Systems of Innovation
      • Guidance for Systems of Differentiation
      • Guidance for Systems of Record
    • Applications Frequently Migrate Between Layers
    • New Applications Should Be Classified at the Point of Conception
    • Conclusion
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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