Hype Cycle for Consumer Goods, 2011


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With a limited technology investment budget, consumer goods manufacturers are looking to engage consumers, optimize promotional spending, ensure execution and product availability at retail, and better predict consumer demand. This will yield quantifiable benefits in the short and long term.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Intelligent Image Interpretation
      • Retail Activity Optimization
      • Consumer Packaged Goods E-Commerce
      • Social Gaming Ad Networks
      • Manufacturer In-Store Monitoring Analytics
      • Manufacturer Digital Couponing
      • Promotion Execution Monitoring
      • Assortment and Space Optimization
      • Climate-Driven Forecasting
      • Crowdsourcing
      • Marketing Mix Modeling
      • Track and Trace
    • At the Peak
      • Social Media Marketing Platforms
      • Demand Signal Repository
    • Sliding Into the Trough
      • Master Data Management
      • Enterprise Manufacturing Intelligence
      • Trade Promotion Optimization
      • Inventory Strategy Optimization
      • Bar Code Marketing
      • PLM for Packaged Food, Beverages and Personal Care Products
      • Trade Promotion Management (C&SI)
    • Climbing the Slope
      • Quality Management Systems
      • PLM for Apparel, Footwear and Accessories
      • Stage 1 and 2 Sales and Operations Planning
      • PLM for Durable Consumer Goods
      • Category Management
      • MES Applications
      • Location-Based Services
    • Entering the Plateau
      • Retail Execution and Monitoring
    • Off the Hype Cycle
      • Partner Relationship Management
      • Trade Promotion Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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