Hype Cycle for Privacy, 2011



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Personal data enables your business; abusing it destroys customer and employee trust. Privacy officers struggle with legal and cultural expectations worldwide. They need to leverage security tools to protect personal data. This Hype Cycle helps in navigating this legal and technological maze.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • Limited Disclosure Technology
      • Dynamic Data Masking
      • Data Wiping and Destruction
      • Privacy-Respecting Social Networks
      • Privacy in Asia
    • At the Peak
      • EU Data Breach Notification Laws
      • Privacy Management Tools
      • Redaction Tools
      • Metadata Stripping
      • Vendor Risk Management
    • Sliding Into the Trough
      • Tokenization
      • Content-Aware Data Loss Prevention
      • U.S. Privacy Regulation
      • Mobile Data Protection
      • Payment Card Industry Data Security Standards
      • Email Encryption
      • Privacy in South America
      • Storage Tape Encryption
      • Enterprise GRC Platforms
      • Static Data Masking
    • Climbing the Slope
      • Database Encryption
      • EU Data Retention Directive 2006/24/EC
      • Privacy Training
    • Entering the Plateau
      • EU Privacy Directive 1995/46/EC
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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