Hype Cycle for CRM Marketing Applications, 2011



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Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits and build a road map for marketing automation.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Persona Management
      • Voice of the Customer
      • Marketing Mix Optimization
      • Integrated Marketing Management
      • Campaign Management SaaS
      • Web Content Product Recommendation Engine
      • Social Media Metrics
    • At the Peak
      • Global, Integrated MRM
      • Pricing Optimization and Management (C&SI)
      • Marketing Performance Management
      • MRM: Marketing Fulfillment
      • Process Templates
      • Social CRM: Social Marketing
      • Social Analytics
      • MRM Analytics
      • Entity Resolution and Analysis
      • Loyalty Marketing
      • MRM SaaS
      • Multichannel Campaign Management
      • Predictive Campaign Analytics
    • Sliding Into the Trough
      • Audio Mining/Speech Analytics
      • Event-Triggered Marketing
      • Real-Time Decisioning
      • MRM: Planning and Financial Management
      • MDM of Customer Data
      • Text Analytics
      • Customer Profitability Management
      • Brand Management
      • MRM: Creative Production Management
      • Digital Marketing
      • Campaign Segmentation
      • Email Marketing
    • Climbing the Slope
      • Lead Management
      • Marketing Service Providers
      • MRM: Marketing Asset Management
      • Web Analytics
    • Entering the Plateau
      • Campaign Tracking and Measurement
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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