Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2011



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Global automotive consumer demand is increasing, but economic uncertainty requires ongoing organizational agility as a strategy. To achieve this goal, automotive companies must understand, prioritize and invest in the right technologies and processes to achieve demand and supply-chain optimization.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • Transportation: Carbon Accounting
      • Cloud Security and Risk Standards
      • Cloud ERP for Large Enterprises
      • Supply-Chain-Centric, Sustainability-Sensitive Planning and Optimization
      • Marketing Mix and Product Portfolio Optimization
    • At the Peak
      • Social Analytics
      • Social Media Marketing Platforms
      • Automotive MRM
      • Vehicle Information Hub
      • Community Marketing Automotive
      • Predictive Campaign Analytics
    • Sliding Into the Trough
      • Automotive Business Process Fusion
      • Master Data Management
      • CDI Hub
      • Embedded Software and Electronics Design
      • Mobile (Wireless) Enhanced Supply Chain Management
      • Design to Demand
      • Mobile Advertising — Automotive
      • Alternative Retailing Technologies
      • Quality/Warranty Management
      • Digital Marketing
      • Next-Generation Dealer Portals
      • Partner Relationship Management
      • Remote Diagnostics
    • Climbing the Slope
      • Automotive Business Process Outsourcing
      • Process Integration for Automotive Finance Applications
      • Quality Management Systems
      • Lead Management
      • Mobile Devices in Dealerships
      • Flexible Manufacturing
      • Product Life Cycle Management in Automotive
      • Automotive Incentive Optimization
      • E-Commerce Web 2.0 Tools for Selling
      • Outsourced Manufacturing and Supply Chain Globalization
      • Automotive Supplier Portals
      • Demand Forecasting
      • MES Applications
      • CRM in Automotive
      • Service Parts Planning
    • Entering the Plateau
      • Order-to-Delivery Systems
      • Interactive Marketing and Online Ownership Services
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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