Hype Cycle for Consumer Services and Mobile Applications, 2011



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This Hype Cycle covers a wide range of consumer applications and services, from communications and entertainment to productivity and collaboration. It examines the status of, and prospects for, services and mobile apps, and advises industry players on how to make the most of them.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Consumer Telepresence
      • 3D TV Services
      • Personal Cloud
      • TV Widgets
      • Mobile Security Apps
      • Social TV
      • Mobile Virtual Worlds
      • Mobile Sports and Fitness
      • Socialcasting
      • Ensemble Interactions
      • HD Voice
    • At the Peak
      • Context-Enriched Services
      • Gamification
      • Group Buying
      • Mobile Coupons
      • Rich Communication Suite
      • Ultra-High-Speed Broadband Internet
      • Internet TV
      • NFC Payment
      • Augmented Reality
      • Mobile Health Monitoring
    • Sliding Into the Trough
      • Mobile Money Transfer
      • Mobile VoIP
      • Social Gaming
      • Mobile OTA Payment
      • Indoor Positioning
      • Bar Code Marketing
      • Mobile Ticketing
      • Voice-to-Text Conversion Services
      • Mobile Learning
      • Mobile Advertising
    • Climbing the Slope
      • IPTV
      • Mobile Banking
      • Mobile Social Networks
      • Mobile Application Stores
      • Network DVR
      • Online Video
      • Mobile IM
      • Mobile Search
      • Location-Based Services
    • Entering the Plateau
      • Mobile Music Streaming
      • Mobile TV Streaming
    • Off the Hype Cycle
      • FMC: Consumer Applications
      • Mobile Email Services
      • Mobile Music Downloads
      • Mobile TV Broadcasting
      • Mobile Widgets
      • Personal Navigation
      • Residential VoIP
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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