Hype Cycle for Media Industry Publishing, 2011



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Driven by technology advancements, most notably the advancement of new mobile content consumption devices such as e-readers and tablets, the digital promise for publishers is in the early stages of manifesting as new revenue opportunities.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Social Magazines
      • Content Optimization
      • Digital Watermarking
      • Context-Enriched Content
      • Socialcasting
    • At the Peak
      • Enhanced E-Books
      • Broadband-Connected Televisions
      • Digital Magazines
      • Mobile Coupons
      • Social Media Marketing Platforms
      • Media Tablet
      • Over-the-Top Set-Top Boxes
      • Online Video Publishing Platform Providers
    • Sliding Into the Trough
      • Master Data Management
      • E-Book Readers
      • Mobile Advertising
    • Climbing the Slope
      • Consumer-Generated Media
      • Electronic Paper
      • Intellectual Property Rights and Royalties Management Software
      • Self-Publishing
      • Location-Based Services
    • Entering the Plateau
      • Location-Aware Technology
      • Podcasting
    • Off the Hype Cycle
      • Blogs
      • Consumer Content Creation Tools
      • Microblogging
      • Rich-Media Search Technologies
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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