Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2011



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Through 2011, retaining existing customers and attracting new customers remain at the top of most bank CEO agendas. Technologies that directly influence customers' experiences and their desire to do business with your institution will have an equally high profile.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Open-Access Commercial Online Banking Portal
      • Preapproved SMS Mobile Loan Technology
      • Disruptive Investing Models
      • Mobile Commercial Remote Deposit Capture
      • Widget-Based Internet Banking Applications
      • Social Media Compliance
      • Centralized Customer Preference Profile for Retail Banks
    • At the Peak
      • Mobile Consumer Remote Deposit
      • Smartphone Banking (Europe)
      • Smartphone Banking (Latin America)
      • Online Personal Financial Management
      • Feature Phone Mobile Banking (Africa)
      • Enterprise Mobile Financial Services Solutions
      • Financial Social Networks
    • Sliding Into the Trough
      • Self-Service Applications for Commercial Customers
      • Feature Phone Mobile Banking (Latin America)
      • Mobile Retail Stock Trading (U.S.)
      • Smartphone Banking (Asia)
      • Feature Phone Mobile Banking (Europe)
      • Feature Phone Mobile Banking (North America)
      • Smartphone Banking (North America)
    • Climbing the Slope
      • Feature Phone Mobile Banking (Asia)
      • Mobile Devices in Bank Branches
      • Remote Advice in Bank Branches
    • Entering the Plateau
      • SMS Mobile Banking (North America)
      • Advanced ATMs and Kiosks
    • Off the Hype Cycle
      • Branch Queue Management
      • Footfall Analysis
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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