The New Web: Rich, Mobile, Social, and Programmable



Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online


Growth, technical innovations, and consumer expectations have changed the Web, and organizations must evolve their Web strategies accordingly. The Web is no longer limited by the browser interface. An organization's Web presence must expand to provide rich experiences across mobile, social, and programmable interfaces. In this overview, VP Distinguished Analyst Anne Thomas Manes discusses current trends and the resulting metamorphosis of Web application architecture.

Table of Contents

  • Summary of Findings
  • Analysis
    • The Web Is Dead. Long Live the Web
    • A Short History of the Web
    • Trends Driving the New Web
      • Macro Trends
      • Explosive Growth
      • Technology Innovations
      • Consumer Expectations
    • Web Application Architecture
      • What is a Web Application?
      • Postmodern Web Application Architecture
  • Recommendations
    • Look Beyond the Browser
    • Develop a UX Practice
    • Improve Your Current Web Applications
    • Plan and Implement a Mobile Web Strategy
    • Plan and Implement a Social Web Strategy
    • Implement Some Web APIs
    • Learn to Love REST
    • Adopt the Postmodern Web Application Architecture
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access





Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more