Hype Cycle for Business Use of Social Technologies, 2011



Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online


This Hype Cycle examines how specific business functions and industries apply social technologies in their contexts. Consider how social technologies are used by the business when evolving your social strategy. Use this report to guide realistic user expectations in light of market hype.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • Pursue Different Business Uses of Social Technology at Different Speeds
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Social Magazines
      • Social IT Management
      • Social Network Analysis for Healthcare Payer Fraud Detection
      • Persona Management
      • Social Coupons
      • Social Employee Recognition Systems
      • Video Content Management and Delivery
      • Physician Social Media
      • Alumni Community Management
      • Customer-Centric Web Strategies
      • Social Media Analytics for Retail
      • Social TV
      • Social BPM
      • Social CRM: Social Feedback Management
      • HCM in Social Software
      • Social-Learning Platform
      • Socialcasting
      • Social Recruitment Software
      • Social Media Metrics
    • At the Peak
      • Expertise Location and Management
      • Social CRM for Sales
      • Group Buying
      • Social Software for Retail Employee Collaboration
      • Social CRM: Social Marketing
      • Social Commerce
      • Social Media Marketing Platforms
      • Media Discovery and Recommendation Engines
      • Social-Learning Platform for Education
      • Social CRM: Community Peer-to-Peer Support
      • Consumer Social Networks in Government
      • Social Media Distribution
      • Community Marketing Automotive
      • Financial Social Networks
      • Social Shopping Sites
      • Microblogging for Retailers
    • Sliding Into the Trough
      • Social Network Payment System
      • Social Gaming
      • Knowledge Management for Customer Self-Service
      • Social Media Consulting
      • External Communities in Government
    • Climbing the Slope
      • Immersive Learning Environments
      • Community Reviews
      • E-Commerce Web 2.0 Tools for Selling
      • Social Media in Education
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access





Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more