Hype Cycle for Analytic Applications, 2011



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Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. This Hype Cycle shows the maturity, adoption rates and benefits of various analytic applications.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • Changes to The Hype Cycle Since 2010
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Social Network Analysis for Healthcare Payer Fraud Detection
      • Data Management Platforms (Advertising)
      • Marketing Mix Optimization
      • Real-Time Store-Monitoring Platform
      • Emotion Detection
      • Workforce Planning and Analysis
      • Contact Center Interaction Analytics
      • Social Media Metrics
      • Supply Base Management
    • At the Peak
      • Real-Time Customer Offer Engines
      • Social Network Analysis
      • Claims Analytics
      • Price Optimization and Management for B2B
      • Social Analytics
      • Media Discovery and Recommendation Engines
      • Asset Investment Planning Tools
      • Entity Resolution and Analysis
      • Care Management Analytics for Payers
      • Predictive Campaign Analytics
      • Sales Analytics
      • Store Replenishment Optimization
    • Sliding Into the Trough
      • Web Experience Analytics
      • Enterprise Manufacturing Intelligence
      • Real-Time Decisioning
      • Inventory Strategy Optimization
      • Online Product Recommendation Engines
      • Manufacturing Process Validation
      • Customer Profitability Management
      • Product Analytics
      • Customer-Centric Merchandising
      • Field Service Workforce Optimization
      • Territory Management
      • Merchandise and Category Optimization
    • Climbing the Slope
      • Spending Analysis
      • Media Engagement Metrics
      • Social-Media Monitors
      • Workforce Analytics
      • Profitability Modeling and Optimization
      • Unified Price, Promotion and Markdown Optimization
      • Web Analytics
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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