Market Insight: Opportunities Await in the Consumer Social Ecosystem


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As consumers flock to social networks, platforms have expanded to support additional content, applications and services. Platform providers and device vendors alike can reap the rewards, benefiting from the monetization of social games and the move to mobile technology.

Table of Contents

  • Analysis
    • Consumer Technologies Are the Enablers of the Consumer Social Experience
    • When It Comes to Consumer Social Experiences, Success Breeds Success
    • Social Games Are Not Just for Traditional Gamers
    • What Happens on Social Networks Doesn't Stay on Social Networks
    • The Intersection of Mobile and Social Networks Takes the Consumer Social Ecosystem and Makes It Portable
  • Background and Context
    • Conversations Are at the Core of the Consumer Social Ecosystem
  • The Impact
    • Analytics Is the Key to Understanding the Consumer Social Ecosystem
  • Conclusion
    • Real Time Isn't Fast Enough
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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