Gartner's Top 74 CRM Case Studies, Sorted by Industry, for 2011



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Gartner's library of successful CRM project Case Studies spans multiple objectives in a wide range of industries. No single strategy works for every company, and these cases provide solid recent examples of various best practices in action.

Table of Contents

  • Analysis
    • Consumer Business Services Industries Finally Appear in Case Studies
      • High-Tech CRM Case Studies Bounce Back
      • Financial Services Not as Prevalent in the Past
      • Travel, Hospitality, Entertainment, Telecommunications and Manufacturing Continue to Provide a Steady Proportion of Gartner CRM Case Studies
      • Healthcare CRM Studies Continue to Appear in Gartner Write-Ups
      • Government CRM Study Numbers Drop Back
      • Utilities and Energy CRM Studies Remain Illusive
      • Public Acclaim Versus Competitive Advantage
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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