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Gartner's library of successful CRM project Case Studies spans multiple objectives in a wide range of industries. No single strategy works for every company, and these cases provide solid recent examples of various best practices in action.
Table of Contents
Consumer Business Services Industries Finally Appear in Case Studies
- High-Tech CRM Case Studies Bounce Back
- Financial Services Not as Prevalent in the Past
- Travel, Hospitality, Entertainment, Telecommunications and Manufacturing Continue to Provide a Steady Proportion of Gartner CRM Case Studies
- Healthcare CRM Studies Continue to Appear in Gartner Write-Ups
- Government CRM Study Numbers Drop Back
- Utilities and Energy CRM Studies Remain Illusive
- Public Acclaim Versus Competitive Advantage
- Consumer Business Services Industries Finally Appear in Case Studies