Hype Cycle for Social Software, 2011



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This Hype Cycle shows the increasing overall maturity of social software and its intersection with other established technologies and disciplines. Leaders of social initiatives should start to take a broader view of social software as it permeates into adjacent technology areas.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • The Maturity of Social Software Technologies
      • Implications for Leaders of Social Initiatives
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • MDM of Social Data
      • Video Content Management and Delivery
      • Social Content
      • Security Applications Embedded in Social Media
      • Social Media Compliance
      • The Collective
      • Social-Learning Platform
      • Crowdsourcing
      • Enterprise Internet Reputation Management
      • Simultaneous Collaborative Editing
      • Social Media Metrics
    • At the Peak
      • Expertise Location and Management
      • Social Network Analysis
      • Social Software Standards
      • Cloud Collaboration Services
      • Social Analytics
      • Social Profiles
      • Activity Streams
      • Cloud Email
      • Mobile Collaboration Client
    • Sliding Into the Trough
      • External Community Platforms
      • Content Analytics
      • Social Media Consulting
      • Unified Communications and Collaboration
      • Personal Subscriptions
      • Social Software Suites
      • Internal Community Platforms
    • Climbing the Slope
      • Consumerization
      • Idea Management
      • Mobile Social Networks
      • Social-Media Monitors
      • Dedicated Email Services
    • Entering the Plateau
      • Folksonomies/Social Tagging
      • Social Search
    • Off the Hype Cycle
      • Corporate Blogging
      • Microblogging
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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