Market Insight: Participation Can Lead to Profit in the New Social Consumer Experience

G00216431

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Summary

Vendors can benefit financially by using tools to monitor and engage in real-time consumer conversations on social networks. Social media efforts that are perceived as positive and authentic can help prevent against lasting brand damage, but also increase revenue and lower operational costs.

Table of Contents

  • Analysis
    • Social Consumers Are Influenced Beyond Their Surroundings
      • Everyone is Impacted by Social Consumer Experiences
  • Background and Context
    • What is the Value of the Social Consumer?
  • The Impact
    • How Consumer Social Has Changed Business and Tools for Success
      • It's Not Just Business to Consumer
  • Conclusion
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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