Understanding Gartner's IT Market Clocks, 2012



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Gartner's IT Market Clocks provide a consolidated, full life cycle view of the IT assets in any technology asset portfolio. They highlight divestment priorities or where market forces should be exploited to expand supplier choice and/or achieve cost savings.

Table of Contents

  • Analysis
    • What Is the IT Market Clock?
      • Market Life and Commoditization
      • The Four Phases of Market Life
      • IT Market Clock Transitions
      • Time to Next Phase
      • Positioning Asset Classes on the IT Market Clock
    • Timing IT Investment and Divestment Decisions
      • Initial Investments
      • Divestments
      • Technology Generations
    • Asset Class Trajectories
      • Moving Around the IT Market Clock — Commoditization Paths
      • Commoditization Paths and Buyer Power
      • Evaluating and Interpreting Commoditization Paths
      • Accelerated Commoditization Paths
      • Commoditization Paths and Cost Savings
      • Commoditization and Market Penetration
    • Working With Gartner's IT Market Clocks
    • IT Market Clocks and Other Gartner Methodologies
      • IT Market Clocks and Hype Cycles
      • Technologies and Asset Classes
      • IT Market Clocks and Magic Quadrants
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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