Five Steps to Social Media Reputation Management in Maintenance Mode

G00219041

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Summary

The viral nature of social media differentiates social reputation management from similar opportunities and threats across other media. We explore why organizations must clearly assign roles and be proactive to establish and maintain a strong social media reputation.

Table of Contents

  • What You Need to Know
  • Analysis
    • Plan to Influence Social Media Reputation in Maintenance Mode
    • Know the Opportunities and Threats of Managing Social Media Reputation Proactively
    • Tactical Guidelines
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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