2012 Planning Guide: Mobile Strategies

Archived Published: 01 November 2011 ID: G00217754


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Less than two years ago, the media tablet market did not exist. Yet Gartner predicts that, in 2012, more than 100 million media tablets will ship worldwide. Many enterprise workers want to use these tablets in the enterprise, regardless of whether the enterprise supports a bring-your-own-device policy. But the growth of media tablets is just the tip of the iceberg. Just below the surface lies a torrent of trends including mobile application development, mobile security risk assessment, mobile device management evaluation, and wireless infrastructure investment. This Planning Guide discusses these trends and provides guidance on how to respond to them.

Table of Contents

  • Summary of Findings
  • Introduction
  • Industry Overview
    • Macro Trends
    • Mobile Themes
  • Bring Your Own Device
    • Market and Technology Trends
    • Planning Considerations
  • Mobile Application Usage and Development
    • Market and Technology Trends
    • Planning Considerations
  • Mobile Security and Risk Mitigation
    • Market and Technology Trends
    • Planning Considerations
  • Mobile Device Management
    • Market and Technology Trends
    • Planning Considerations
  • Wireless Infrastructure Investment
    • Market and Technology Trends
    • Planning Considerations
  • Setting Priorities
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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