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Awareness is about creating impressions buyers will remember. Marketing executives should consult this document to understand the role of human memory in generating awareness. Ten techniques for increasing awareness are provided.
Table of Contents
Background and Context
10 Techniques to Increase Awareness
- Target Your Buyers With More Specificity
- Migrate Your Identity to the 21st Century
- Craft a More Memorable Brand Story
- Buy Media
- Earn Media Through Social Networks
- Develop Your Owned Media Channels
- Build Awareness in Strategic Accounts
- Ride the Coattails of a Big-Brand Client
- Get Your CEO on the Road
- Go Viral