Marketing Essentials: 10 Ways to Raise Awareness


Archived Published: 01 November 2011 ID: G00219081

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Summary

Awareness is about creating impressions buyers will remember. Marketing executives should consult this document to understand the role of human memory in generating awareness. Ten techniques for increasing awareness are provided.

Table of Contents

  • Analysis
    • Introduction
      • Challenge
      • Implications
    • Background and Context
    • 10 Techniques to Increase Awareness
      • Target Your Buyers With More Specificity
      • Migrate Your Identity to the 21st Century
      • Craft a More Memorable Brand Story
      • Buy Media
      • Earn Media Through Social Networks
      • Develop Your Owned Media Channels
      • Build Awareness in Strategic Accounts
      • Ride the Coattails of a Big-Brand Client
      • Get Your CEO on the Road
      • Go Viral
    • Conclusion
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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