Predicts 2012: Demand Sensing Will Be Key to Success and Growth in Consumer Goods Manufacturing

G00225616

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Summary

Consumer goods companies will continue to face an uncertain demand environment in 2012 as economic realities have changed consumer buying patterns. CIOs and business leaders need to recognize the opportunities to leverage new technologies to target and reach the ever-elusive consumer and shopper.

Table of Contents

  • Analysis
    • What You Need to Know
    • Strategic Planning Assumptions
    • A Look Back
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