Executive Leadership and Innovation Interview: Professor Ravi Dhar of Yale University's Center for Customer Insights



Purchase this Document

Price: $195.00 USD (PAGES: 6)

To purchase this document, you will need to register or sign in above.


If you are a CIO who believes that helping enterprise associates find the best information to use is just as important as helping them find the best IT solutions to use, then evaluating the benefits of Yale's Center for Customer Insights is a must.

Table of Contents

  • Analysis
    • Interview
      • Are There Any Customer Insight Holy Grails?
      • Yale University's Center for Customer Insight
      • The Challenges of Using Consulting and Consumer Market Research Companies Today
      • The Quality and Capabilities of Current Customer Insight Information
      • Skills Needed by Future Marketing and Market Research Professionals
      • Which Companies Are Getting Customer Insight Right?
      • Customer Insight Predictions
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

Contact us online





Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more