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If you are a CIO who believes that helping enterprise associates find the best information to use is just as important as helping them find the best IT solutions to use, then evaluating the benefits of Yale's Center for Customer Insights is a must.
Table of Contents
- Are There Any Customer Insight Holy Grails?
- Yale University's Center for Customer Insight
- The Challenges of Using Consulting and Consumer Market Research Companies Today
- The Quality and Capabilities of Current Customer Insight Information
- Skills Needed by Future Marketing and Market Research Professionals
- Which Companies Are Getting Customer Insight Right?
- Customer Insight Predictions