Innovation Insight: Augmented Reality Innovations Add Business Value



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Augmented reality supports marketing and branding, improves established sales processes, and provides internal and external value for maintenance and training purposes. This Innovation Insight examines the impacts, adoption potential, benefits and risks.

Table of Contents

  • Analysis
    • Innovation Description/Definition
    • Business Impact
      • Marketing and Branding
      • Sales
      • Maintenance and Training
    • Business Management
    • Innovation Impact Window
    • IT Impact
    • Adoption Rate
    • Risks
    • Key Technology and Service Providers
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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