Achieving Competitive Advantage Through the Pursuit of Sustainable Business


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We look at the role of sustainability as an organizational capability in developing competitive advantage, and the role that sustainable business systems and IT can play in that capability.

Table of Contents

  • Analysis
    • Sustainability as a Competitive Advantage
    • The Business Value and Source of Competitive Advantage in Sustainability
      • Beyond the Low-Hanging Fruit: Quantifying the Magnitude and Velocity of Longer-Term Advantages, Benefits and Impacts
    • The Roles of Information, the CIO and the IT Organization
      • Enabling Strategy Development
      • Enabling Organizationwide Innovation, Process and Behavior Change by Positioning the IT Organization as an Incubation Environment for Sustainable Business
      • Enabling Critical Data to Support Sustainable Business
      • Enabling Technology Platforms to Analyze, Optimize and Communicate an Organization's Sustainable Business Credentials, Plans and Outcomes
    • A Balanced Approach, Involving the IT Organization
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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