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Market segmentation has become a highly critical task in today's globalized banking market and requires precision in spotting/assessing the opportunities in each segment. This report provides a standard framework to identify the best country, define bank tiers and focus on the right bank categories.
Table of Contents
Background and Context
- Step 1: Segment by Country
- Step 2: Segment by Bank Tier
- Step 3: Segment by Bank's Customers
- Step 4: Segment by Bank's Ownership
- Step 5: Segment by Bank's Geographic Focus
Bringing the Steps Together