The Post-2.0 Era: Social in the Context of My Work



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The appearance of Web 2.0, and later Enterprise 2.0, triggered a renaissance of interest in collaborative technologies. Since then, a number of products and new features within existing products have emerged to leverage this trend. However, products rooted in the 2.0 era are starting to show their age. In this assessment, Research Director Larry Cannell explores how post-2.0 technologies build on the popularity of social networking and smartphones, how they make collaborative environments relevant to a wider audience of workers, and why it is time for IT professionals to rethink their assumptions regarding collaboration within enterprises.

Table of Contents

  • Summary of Findings
  • Analysis
    • Moving Beyond Enterprise 2.0
      • Enterprise 2.0 Successes and Shortcomings
      • The Ambiguity of "Social"
      • Post-2.0 Innovations
    • The Post-2.0 Era: Social in the Context of My Work
      • Facebook's Significance to the Enterprise
      • Worker-Centric, Yet Social: The Social Online Workplace
      • The Roots of a Powerful Knowledgebase
    • Strengths
      • Improves Personal Effectiveness
      • Facilitates Observable Work
      • Creates Deeper Future Opportunities
    • Weaknesses
      • Too Much of a Good Thing: Social Network Proliferation and Information Overload
      • Application Integration Will Not Be Easy
      • The Creepiness Factor
  • Recommendations
    • Focus on Worker-Centric Experiences
    • Address More Formal Collaboration as Well
    • Get Involved: IT's Role Is Critical to Success
    • Do Not Push Social Networks as the Next Email System
  • Recommended Reading
  • Notes
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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