Market Insight: White-Box Vendors Move Into Smartphones to Expand Market Presence, Worldwide, 2011

G00229573

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Summary

White-box vendors successfully build brands, but their momentum is facing stiff competition from low-cost devices from Nokia, Huawei and ZTE. We explore the changing balance in this market and the opportunities for white-box vendors to expand their reach.

Table of Contents

  • Analysis
    • White-Box Devices Shifting to Brand Sales
    • Traditional White-Box Sales Pass Their Peak in 2010
    • White-Box Manufacturers Continue Expansion Into International Markets
    • Tier 1 Vendors' Response to White-Box Products
    • White-Box Vendors Tackle Smartphone Growth in Emerging Markets
    • Limited Opportunity in 3G Smartphones for Traditional White-Box Vendors
  • Background and Context
  • The Impact
  • Conclusions
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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