Market Insight: White-Box Vendors Move Into Smartphones to Expand Market Presence, Worldwide, 2011

Archived Published: 13 January 2012 ID: G00229573

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White-box vendors successfully build brands, but their momentum is facing stiff competition from low-cost devices from Nokia, Huawei and ZTE. We explore the changing balance in this market and the opportunities for white-box vendors to expand their reach.

Table of Contents

  • Analysis
    • White-Box Devices Shifting to Brand Sales
    • Traditional White-Box Sales Pass Their Peak in 2010
    • White-Box Manufacturers Continue Expansion Into International Markets
    • Tier 1 Vendors' Response to White-Box Products
    • White-Box Vendors Tackle Smartphone Growth in Emerging Markets
    • Limited Opportunity in 3G Smartphones for Traditional White-Box Vendors
  • Background and Context
  • The Impact
  • Conclusions
  • Recommended Reading
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