Not a Gartner Client?
Want more research like this?
Learn the benefits of becoming a Gartner client.
As the single most-significant influence on enterprises' CRM strategies during the next five years, context-aware computing will create new user experiences and shape their ecosystems. Social media will provide key ingredients enabling context vendors to support these experiences.
Table of Contents
Impact: Software, Device and Service Vendors With User Experiences That Unite the Digital and Physical Worlds Will Drive the Adoption of Context-Aware Computing
Impact: Through 2016, the Largest Impact of Context Awareness Will Be Enterprises Revamping Their CRM Strategies to Take Advantage of How Broadcasters Can Deliver Context-Aware Content and Advertising, and How Consumers Shop and Pay at Stores
Impact: The Increasing Risk of Context-Aware Fraud Will Make It Imperative for IT Organizations to Implement Context-Aware Fraud Detection and Security
Impact: Enterprises and Service Providers Will Modify Future User Experiences to Leverage Intent, Inferred From Emotion and Actions, That Will Motivate Changes in End-User Behavior
- Impact: Software, Device and Service Vendors With User Experiences That Unite the Digital and Physical Worlds Will Drive the Adoption of Context-Aware Computing