Context-Aware Computing and Social Media Are Transforming the User Experience

Archived Published: 07 February 2012 ID: G00230585

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As the single most-significant influence on enterprises' CRM strategies during the next five years, context-aware computing will create new user experiences and shape their ecosystems. Social media will provide key ingredients enabling context vendors to support these experiences.

Table of Contents

  • Analysis
    • Impact: Software, Device and Service Vendors With User Experiences That Unite the Digital and Physical Worlds Will Drive the Adoption of Context-Aware Computing
    • Impact: Through 2016, the Largest Impact of Context Awareness Will Be Enterprises Revamping Their CRM Strategies to Take Advantage of How Broadcasters Can Deliver Context-Aware Content and Advertising, and How Consumers Shop and Pay at Stores
    • Impact: The Increasing Risk of Context-Aware Fraud Will Make It Imperative for IT Organizations to Implement Context-Aware Fraud Detection and Security
    • Impact: Enterprises and Service Providers Will Modify Future User Experiences to Leverage Intent, Inferred From Emotion and Actions, That Will Motivate Changes in End-User Behavior
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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