Agenda for Consumer Goods Manufacturers, 2012

G00228317

Analyst(s): | |

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Summary

Gartner's 2012 consumer goods manufacturing research agenda explores the strategy, process and technology factors that can drive growth in a cautious world amid vast amounts of data, connected global consumers and the growing demands of retailers.

Table of Contents

  • Analysis
  • Key Issues
    • How are technologies disrupting traditional channel relationships and creating new business models?
      • Planned Research
    • How can consumer goods manufacturers accelerate new product innovation and commercialization?
      • Planned Research
    • How can manufacturers drive deeper engagement with their consumers and shoppers?
      • Planned Research
    • How do demand-driven supply chains manage demand and supply, and orchestrate value across the supply network?
      • Planned Research
    • What are the building blocks for the global, technology-enabled consumer goods company of the future?
      • Planned Research
    • What key technology investments must be made in the short term to unlock growth?
      • Planned Research
    • What trends are impacting the manufacturer-retailer relationship, and how can technology improve their collaboration efforts?
      • Planned Research
  • Related Priorities
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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