Mobile Applications and Interfaces: New Approaches for a Multichannel Future

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Summary

Mobile-centric applications and interfaces are one of the top strategic technology trends enterprises must begin addressing in 2012. In this research, we assess the dramatic impact this will have on enterprises during the next five years.

Table of Contents

  • Analysis
    • Impact: IT Organizations Will Need to Evolve Mobile Applications and Interfaces Rapidly in Order to Meet a Sharp Increase in Demand Across B2E, B2C and B2B
    • Impact: Application Developers Need to Retool, as Mobile-Centric Design Will Replace Desktop-Centric Design for the User Experience
    • Impact: By 2015, IT Organizations Will Need to Reallocate Resources as Mobile AD Projects Targeting Smartphones and Tablets Will Outnumber Native PC Projects by a Ratio of 4-to-1
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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