Market Trends: Worldwide, the State of Mobile Video, 2012

G00223693

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Summary

The video experience on mobile devices will be tied to a multiscreen experience and will extend beyond entertainment content into new areas such as m-commerce and mobile customer care.

Table of Contents

  • Trends in the Market
    • Mobile Video's Place in the Multiscreen and Personal Cloud Experience
    • Mobile Video Growth
  • Market: Mobile Video Is Becoming Increasingly Pervasive
    • Competing With YouTube Using Curated Video Content
    • Mobile-Optimized Sites Will Account for a Majority of Professionally Created Mobile Video Content
    • Extension of Mobile Video Beyond Entertainment Content
    • User Authentication and Personalization Efforts Need to Navigate Complex Use Cases
    • Multiple Business Models Coexist for Mobile Video
    • Mobile Video Is Driving Some CSPs to Take Up Strategic Initiatives
  • Buyers: Buyers Are Largely Viewing Short Format Mobile Video
    • Worldwide Mobile Video User Forecast
    • Mobile Users Tend to Watch Mobile Video in Multiple Ways
    • Varying Mobile Video Viewing Habits
  • Contrarian View: If the Quality of Mobile Video Experience Deteriorates, These Trends Change
  • Vendors to Watch
  • Conclusions
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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