Innovation Insight: How Innovators Use Behavior Tracking to Master Influence While Avoiding Pitfalls



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"Actions speak louder than words" goes the maxim, and recording and analyzing actions are becoming a critical business activity in the post-mass-media world.

Table of Contents

  • Analysis
    • Innovation Description/Definition
      • Complementary Technologies
    • Business Impact
      • Online Behavioral Advertising: First Steps
      • Public Relations: Past, Present and Future
    • Innovation Window
      • IT Impact
      • Adoption Rate
    • Risks
    • Key Technology Providers
    • Recommendations
  • Recommended Reading
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