Not a Gartner Client?
Want more research like this?
Learn the benefits of becoming a Gartner client.
CIOs' increased focus on the business objectives to improve the customer experience will shape IT strategies for building a customer engagement hub. To create a successful hub, CIOs will have to bridge organizational gaps between IT and customer service.
Table of Contents
What You Need to Know
Mind the Gap: Why Three Major Changes Need to Occur for an Engaging Customer Experience
Challenges and Approaches to Achieving a CEH
- Challenge No. 1
- Challenge No. 2
- Challenge No. 3
- Challenge No. 4
CEH Application Suites Will Not Emerge Through 2016
Begin With Organizational Change to Meet Customer Expectations
- Mind the Gap: Why Three Major Changes Need to Occur for an Engaging Customer Experience