Cool Vendors in Consumer Dynamics, 2012

G00231745

Analyst(s): | | | | |

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Summary

Innovative consumer research techniques leverage social media, video and analytics to deliver new insights about brand perception, marketing effectiveness, purchase behavior and product development.

Table of Contents

  • Analysis
    • What You Need to Know
    • Affinnova
    • BrainJuicer
    • Ifbyphone
    • Qualvu
    • Verve Partners
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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