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With the media interest and the number of consumers flocking to Pinterest.com, your bank is probably tempted to join. Most banks should resist this temptation, for now, but watch for potential opportunities.
Table of Contents
Brands With Successful Pinterest Presence
Bank Challenges With Pinterest
Bank Opportunities on Pinterest
- Become a Source of Images
- Advertise, but Don't Participate
- Link Pinterest to Customers' Personal Finance Goals
Pinterest Not Ready Yet for Bank Presence