Banks Should Pass on Pinterest for Now, but Watch for Opportunities

Archived Published: 01 June 2012 ID: G00235079


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With the media interest and the number of consumers flocking to, your bank is probably tempted to join. Most banks should resist this temptation, for now, but watch for potential opportunities.

Table of Contents

  • Analysis
    • Introduction
    • Brands With Successful Pinterest Presence
    • Bank Challenges With Pinterest
    • Bank Opportunities on Pinterest
      • Become a Source of Images
      • Advertise, but Don't Participate
      • Link Pinterest to Customers' Personal Finance Goals
    • Pinterest Not Ready Yet for Bank Presence
    • Recommendations
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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