Seizing Competitive Advantage With Big Culture Technologies



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Gartner defines "big culture technology" as one that offers the promise of massive and long-term competitive advantage, but that also requires a massive cultural change to achieve it. CIOs can use this report to plan these technologies for their enterprises.

Table of Contents

  • Analysis
    • Big culture technologies will be the leading force in defining the rules of competition in industries during the next five years
    • Big culture technologies contain an important answer to achieving long-term competitive advantage by using cultural change as a barrier to entry
    • The job of the CIO will grow to enabling "cultural design" to better prepare the organization for new technologies and new business models
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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