Kiip's radical new take on marketing


Published: 27 June 2012 ID: G00236879

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Summary

The business model of U.S.-based Kiip relies on game developers to embed the company’s software development kits (SDKs) into their games. Using Kiip’s online control system, the developers identify and rank significant achievements in their games. Advertisers pay for their brands to be in the network, and then they pay per reward. The moment a player achieves a certain level or score, or reveals a certain item, a reward appears. Kiip has 30 million users, 50% of whom are in the U.S., and offers five rewards every second.

Table of Contents

  • Case study
    • Capitalizing on the strengths of gaming to fix the weaknesses of digital advertising
    • A new ecosystem where everyone wins
    • Going beyond in-game advertising
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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