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The business model of U.S.-based Kiip relies on game developers to embed the company’s software development kits (SDKs) into their games. Using Kiip’s online control system, the developers identify and rank significant achievements in their games. Advertisers pay for their brands to be in the network, and then they pay per reward. The moment a player achieves a certain level or score, or reveals a certain item, a reward appears. Kiip has 30 million users, 50% of whom are in the U.S., and offers five rewards every second.
Table of Contents
Capitalizing on the strengths of gaming to fix the weaknesses of digital advertising
A new ecosystem where everyone wins
Going beyond in-game advertising
- Capitalizing on the strengths of gaming to fix the weaknesses of digital advertising