Market Trends: Public Cloud Storage Services and Technology Evolve in Parallel

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Summary

In the analysis of the ecosystem of public cloud storage offerings, Gartner finds that evolving services and maturing hardware/software infrastructure are intertwined. We examine the evolution of technology and service offerings, noting the implications of market trends for storage hardware vendors.

Table of Contents

  • Trends in the Market
    • Cloud Storage Capabilities
    • Cloud Storage Technology Innovation
      • Data Center Infrastructure Innovation and Design
      • Integrating Technologies
    • Convergence Points That Will Drive Significant Change in the Cloud Storage Market
      • Convergence Point 1: Mobility and "Bring Your Own Device" Become Widespread in the Enterprise
      • Convergence Point 2: "Hybrid" Deployments Become Ubiquitous
      • Convergence Point 3: Open-Source Object Storage Architectures Start Finding Popularity Within the Enterprise
  • Market: Technology Innovation, Ubiquity of Data and Cost Advantages Attract Customers, but Most Cloud Storage Use Cases in the Enterprise Remain Tactical
    • Economies of Scale and Low Price Points Will Continue to Cannibalize Consumer Storage Revenue, but the Enterprise Storage Hardware Market Is Not Under Immediate Threat
    • Emerging Storage Technologies Are Changing the Game and Increasing Competitive Threat for Established Enterprise Storage Vendors Looking to Sell Into Cloud Environments
    • Software Innovation Is Changing the Game; Storage Hardware Is Becoming a Commodity Now, and This May Emerge as a Long Major Threat to Cloud Storage Vendors
  • Regions: Local Provider Maturity and Data Location Regulations Are the Key Deciders for a Country's Cloud Storage Adoption Profile Overall
    • Consumer-Level Cloud Storage Is Largely Unaffected by Regional Dynamics, but SMBs and Enterprise Organizations in Emerging Markets Display Variances
    • Data Center Location Is a Key Concern Area for Both Emerging and Mature Markets
  • Contrarian View: If Cloud Storage Infrastructure Interoperability, Security, Performance and Availability Concerns Are Sufficiently Addressed, the Storage Hardware Market Will Be Transformed Dynamically
  • Vendors to Watch
    • Consumer Public Cloud Storage
    • IaaS-Based or Enterprise-Focused Public Cloud Storage
    • Storage Hardware Vendors
  • Conclusions
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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