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The consumer online sector is a crowded, competitive arena with complex dynamics. However, the large-scale structure of competition will continue to be shaped by four major players (Amazon, Apple, Facebook and Google), and five "graphs," or data models.
Table of Contents
Four Major Players, Each in Its Own Corner
Factors Necessary but Insufficient for Success
Sustainable Competitive Advantage From Five Graphs or Data Models
- The Social Graph
- The Intent Graph
- The Consumption Graph
- The Interest Graph
- The Mobile Graph
What the Five Graphs Have in Common
Competitive Implications of the Five-Graphs Model
Actionable Advice for Enterprises