Sales Effectiveness Applications Analytics Help Optimize the Customer-Facing Selling Process

G00234570

Analyst(s): |

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online

Summary

Sales effectiveness applications strengthen external-facing selling activities and interactions at key points in the sales cycle. Gartner's sales analytics framework provides important process data to enable sales teams and leaders to more effectively manage and improve the selling experience.

Table of Contents

  • Analysis
    • The Benefits of Sales Effectiveness Analytics
    • How to Prove the Value of Analytics to Senior Sales Leaders
    • Analytical Support for Sales Leaders — Chief Sales Officer, Senior Vice President, Vice President, Manager
    • Identify Key Sources of Data Inside Sales Effectiveness Solutions
    • Analytical Capabilities
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

  Research

More  

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more