Hype Cycle for CRM Sales, 2012



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Analytics, mobility and cloud services have a strong influence on the technologies in the 2012 Hype Cycle for CRM Sales. We review the visibility, maturity and value of key sales technology sectors to help sales organizations determine which applications will best meet their needs and budgets.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • Customer Engagement Hub
      • Sales Coaching Solutions
      • Speech-Driven Sales Force Automation
      • iPad-Based SFA
      • Sales Appraisal and Evaluation Management
      • Sales Performance Management
    • At the Peak
      • Price Optimization
      • Process Templates
      • Social CRM for Sales
      • Sales Objective and Quota Management
      • Sales Performance Management SaaS
      • Smartphone-Based SFA Applications
    • Sliding Into the Trough
      • Sales Analytics
      • Configure, Price, Quote Application Suites
      • Customer Profitability Management
      • Sales Contract Management
      • Territory Management
      • E-Commerce SaaS
    • Climbing the Slope
      • Mobile Sales Force Automation for Call Reporting/Dashboards
      • Partner Relationship Management
      • Sales Training Solutions
      • Sales Information Services
      • Sales Incentive Compensation Management
      • Sales Content Management
      • Lead Management
      • Sales Force Automation SaaS
      • Mobile Sales Force Automation for Opportunity Management
    • Entering the Plateau
      • Mobile Sales Force Automation for Orders/Inventory
      • Proposal Generation
      • Sales Reporting
      • Sales Order Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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