Hype Cycle for Consumer Goods, 2012



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Consumer goods manufacturers are seeking to drive growth while balancing investments in consumer demand, customer collaboration and supply chain excellence. Use this Hype Cycle to guide your planning and investment decisions, and to set realistic user expectations in light of market hype.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Intelligent Image Interpretation
      • Retail Activity Optimization
      • Consumer Packaged Goods E-Commerce
      • Manufacturer In-Store Monitoring Analytics
      • Promotion Execution Monitoring
      • Assortment and Space Optimization
      • Climate-Driven Forecasting
      • Social Gaming Ad Networks
    • At the Peak
      • Marketing Mix Modeling
      • Track and Trace
      • Crowdsourcing
      • Social Coupons
      • Real-Time Customer Offer Engines
      • Mobile Coupons
      • Demand Signal Repository
      • Social Analytics
      • Social Media Marketing Platforms
      • Operations Intelligence
    • Sliding Into the Trough
      • Master Data Management
      • Enterprise Manufacturing Intelligence
      • Inventory Strategy Optimization
      • Trade Promotion Optimization
      • 2D Bar Code Marketing
    • Climbing the Slope
      • E-Coupons
      • Quality Process Management Applications
      • Trade Promotion Management (C&SI)
      • PLM for Apparel, Footwear and Accessories
      • PLM for Packaged Food, Beverages and Personal Care Products
      • Stages 1 and 2 Sales and Operations Planning
      • PLM for Durable Consumer Goods
      • MES Applications
    • Entering the Plateau
      • Retail Execution and Monitoring
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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