Hype Cycle for Privacy, 2012



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Privacy officers struggle with widely varying legal, regulatory and cultural expectations worldwide, and they need to leverage security tools to protect personal data. This Hype Cycle will help them navigate this legal and technological maze.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Limited Disclosure Technology
      • Persona Management
      • Data Management Platforms (Advertising)
      • FTC Enforcement Actions
      • Tag Management
      • Indian Information Technology Amendment Act of 2008
      • Mobile Security Apps
      • Privacy-Respecting Social Networks
      • Privacy in the Asia/Pacific Region
    • At the Peak
      • Data Wiping
      • Dynamic Data Masking
      • Privacy Management Tools
      • EU Cookie Rules
      • EU Data Breach Notification Laws
      • Redaction
    • Sliding Into the Trough
      • Tokenization
      • Vendor Risk Management
      • U.S. Privacy Regulation
      • Content-Aware Data Loss Prevention
      • Payment Card Industry Data Security Standards
      • Privacy in South America
    • Climbing the Slope
      • Email Encryption
      • Mobile Data Protection
      • Database Encryption
      • EU Data Retention Directive 2006/24/EC
      • Static Data Masking
      • Storage Tape Encryption
      • Enterprise GRC Platforms
      • Privacy Training
    • Entering the Plateau
      • EU Data Protection Directive 1995/46/EC
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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