Hype Cycle for E-Commerce, 2012

G00227312

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Summary

Enterprises depend on e-commerce to drive revenue growth, and are investing prudently to meet this objective. This Hype Cycle helps enterprises evaluate the suitability of various e-commerce technology capabilities hyped in the market and understand their business value.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • About the Hype Cycle
      • Using the Hype Cycle
      • E-Commerce Foundational Components
      • Web Customer Experience
      • Marketing
      • Sales
      • Service
      • Mobile
      • Social CRM
      • New to the Hype Cycle
      • Name Changes on the Hype Cycle
    • The Priority Matrix
      • General Observations on the Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Mobile Fraud Detection
      • Web Real-Time Communications
      • Persona Management
      • Social Co-browsing
      • Augmented Reality Applications
      • Customer-Centric Web Strategies
      • Cross-Channel Analytics
      • MDM and Social Data
      • Context-Enriched Content
      • User Experience Platforms
      • Social CRM: Social Feedback Management
      • Transactional Ad Units
      • E-Services
      • Context Delivery Architecture
      • Customer Experience Management
    • At the Peak
      • Campaign Management SaaS
      • Customer Interaction Hub
      • E-Commerce in India
      • Social Coupons
      • Content Analytics
      • Context-Enriched Services
      • Mobile Web Applications
      • Social CRM: Social Marketing
      • E-Invoicing
      • Mobile Coupons
      • Price Optimization
      • Social Analytics
      • Social Commerce
      • E-Commerce in China
      • Online Advertising Data Exchanges
      • Predictive Campaign Analytics
      • Social CRM: Community Peer-to-Peer Support
      • Virtual Assistants
      • Loyalty Marketing
      • Multichannel Campaign Management
    • Sliding Into the Trough
      • Enterprise Feedback Management
      • Group Buying
      • Social Shopping Sites
      • MDM for Multichannel Commerce
      • Application Performance Monitoring
      • Open-Source E-Commerce Software
      • Event-Triggered Marketing
      • Fraud Detection
      • Configure, Price, Quote Application Suites
      • Knowledge Management for Customer Self-Service
      • Integration Brokerage
      • Cloud/Web Platforms
      • Personal Subscriptions
      • Customer-Centric Merchandising
      • Customer Profitability Management
      • MDM of Product Data Solutions
      • Online Product Recommendation Engines
      • MDM of Customer Data Solutions
      • Distributed Order Management
      • E-Commerce SaaS
      • Email Marketing
    • Climbing the Slope
      • Campaign Segmentation
      • Consumer Web Mashups
      • E-Coupons
      • Mobile Advertising
      • Consumer-Generated Media
      • QR/Color Code
      • Mobile Social Networks
      • Consumer Digital Rights Management
      • Virtual Environments for Consumer Sales
      • Web and Application Hosting
    • Entering the Plateau
      • Web Analytics
      • Mobile Search
      • Campaign Tracking and Measurement
      • Community Reviews
      • Mobile Application Development Platforms
      • Podcasting
      • Sales Order Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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